We cook all Goodness Grain Free recipes in our clinically-tested laboratories in the United Kingdom, one batch at a time. Recipes contain no wheat, corn or gluten ingredients.

In India, consumers in dog food are more susceptible to exploitation than anywhere in the world because they have very little knowledge about dog food. Malnutrition, vitamin and mineral deficiencies, obesity and diet-related chronic diseases exist side by side in most of the dogs. It is essential that people should know how to make the right choice of food. To understand, dog owners should have access to sufficient nutritional awareness of what constitutes a good dog food for their lovable dog. We have laid down certain important points to make you understand, how a quality food should look like.

Why Goodness? 1

Why Grain-Free?

Grain free dog food is a meat based dog food which does not contain any cereal grains. Grain free dog foods replace the grains with vegetables and fruits. Hence, vegetables and fruits are the carbohydrate sources and they are not bad for dogs, as dogs in the wild would have eaten a small amount by ingesting the contents eaten by their prey. One thing to keep in mind is that a grain free diet is more nutritious and it is closer to a dog’s ancestral diet.

Benefits of Grain Free: Healthier skin, shinier coat, less shedding, reduces food allergies, more energy, better breath, nutrients are absorbed more easily, leading to reduced stool volume, less food intake.

Why Goodness? 2
Why Goodness? 3

Why Different Meat Ranges?

Each meat has its own goodness and our dogs should have access to all possible meat ranges to obtain different nutrients from different meats. Most dogs are picky eaters because they have been fed with the same food all the time.

Hence, we offer different meat ranges to our lovable dogs to make their meal time interesting. Pet parents will enjoy their dogs getting different meat recipes. They will never experience the difficulty in feeding their dogs who lost their interest in food.

Diet Rotation For Dogs

Unlike a conventional feeding plan where the same food is served at each meal, diet rotation involves varying a dog’s menu on a periodic basis. This way your dog is able to enjoy and experience the different flavours. Also, each meat has different nutrients which will support your dog’s overall well-being.

Our food allows pet parents to feed a variety of recipes without the digestive upset usually associated with switching foods. However, every dog is different, so we recommend transitioning to a new food gradually – starting with about 20-25% “new” and slowly increasing that amount to a full 100% over a 7 to 10 day period.

Why Goodness? 4
Why Goodness? 5

Diet Rotation For Cats

We, humans always think that we have a control on our pets when it comes to their diet. But think of all these years of what you have been feeding your cat, mostly grains, unnamed meat meals and probably just chicken flavour. In fact, we also took our eating habits to them like if a person is vegetarian and his cat will also be a vegetarian which is absolutely not good for a carnivore like cats.

Cats need enormous amount of meat in their diet in order to get a complete nutrition. Also, serving the same diet for extended periods of time is also not good. The key to a proper nutrition is by changing their diet quite often by which your cat will get different nutrients from different meat recipes and stays healthy and happy for years to come.

How is Goodness made?

India's first high protein dog food made with Freshtrusion® technology

The secret to every Goodness recipe includes premium quality ingredients, a Freshtrusion machine and a bit of love. We do not overcook our ingredients, rather we cook them just enough to bind them together. Finally, when our recipe is out of the Frestrusion machine, we make sure that every pellet is enriched by sprinkling vitamins and minerals on top and evenly distributing it across the tray.
80% of most our recipes are from animal products. We also have a range of multi meat and single meat recipes. Some of our pet customers are highly allergic to certain meats whereas others can digest many without a problem. We have created all our recipes keeping their individual diets and tendencies in mind.


The world's first dry food technology with 100% fresh ingredients

The world's first TT3630 Thermal Twin Extruder

Goodness pet food is made in the United Kingdom using a unique pet food extrusion technology called Freshtrusion. It is made by a human grade factory that produces premium quality pet food using a Thermal Twin screw extruder. Through this process we can convert tons of fresh meat into healthy and wholesome dog food.

The Thermal Twin screw extruder is the world’s first Wenger TT3630 and we are proud to announce that it is used to make Goodness. Goodness does not use harsh cooking methods to ensure that all the nutrition of the primary ingredients remain intact with each meal. This also enhances the taste of the product, improves digestion and thus leads to lesser allergy causing substances.

Why Goodness? 6

The process

Simple. Natural. Healthy.

stage 1 of making a dog food

Step 1

50 – 80% of all our recipes are animal products

Why Goodness? 7

Step 2

Ingredients are cooked in the Freshtrusion machine, to retain their nutritional properties

stage 3 of making a dog food

Step 3

To balance the recipes we add vitamins and minerals to the cooked pellets and distribute them evenly

stage 4 of making a dog food

Step 4

Goodness Pet Food is packed, shipped and ready to eat

  • Protein rich food
  • Loaded with essential nutrients
  • Perfectly balanced nutrition
  • 100% natural and human Grade
  • Added probiotics
  • 50 - 80% pure high quality meat
  • 100% grain free
  • No added chemical or colours
  • Rich in omega fatty acids



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